Client: United Way of Hampshire County

Contact: James Ayres, Chief Executive Officer
71 King Street
PO Box 123
Northampton, MA 01061

Project Name:

Strategic Planning

Project Goals:

To strengthen UWHC's position as Hampshire County's community philanthropic leader, increase and sustain the annual community campaign by 10%, and ensure that UWHC's funding initiatives are effectively meeting community needs.


A new three year strategic plan was developed and successfully implemented, enabling the United Way to alter its strategic direction in order to better meet Hampshire County's specific needs.


In 2010, the United Way of Hampshire County set about developing a new three-year strategic plan to solidify organizational priorities and chart new directions for the agency. In doing so, it was essential that we establish goals and targets that would be ambitious and forward-thinking, yet be achievable and grounded in realities of our community. Matt Blumenfeld and FDA brought skills and analysis to the table that were crucial to our process and which led to the creation of a plan that has strengthened our organization and the impact of our mission.

-James Ayres, Executive Director, United Way of Hampshire County